Did you know that LinkedIn has become the top social media outlet used by businesses across the world? Here’s a few tips that you can do to make your LinkedIn profile a successful marketing tool in minutes.
First, you should always create BOLD and DESCRIPTIVE headlines for your profile!! Tell them exactly what you do, why you are successful, and how you can make them satisfied as customers. This will make others want to read more about you. The second thing you can do is to use the “Experience” section to do more than just be a boring read. Make it exciting, insightful, and interesting so people/companies want to know more about you. Imagine that people that are reading about you are looking for what you offer, and tell them what you’ve done that will make your work for them a success. Include information that will tell them you know the problems they are facing, and what you can do to help them solve them. Include case studies or references showing that you have what it takes to be successful. The third thing you can do is to make sure to keep it interesting with “rich media”, such as videos, links to your site, or tutorials that will show them that you are competent and well educated on solving their companies issues. Rich media is MORE THAN WORDS and can show them who you or your company really is.
Just remember to be MORE than just a bunch of boring words on your profile. It’s the key to success and the more interesting you make it, the more other businesses will want to contact you. Create the profile that YOU would want to see out of your own potential contacts.